“你好!中国”冬季旅游线路在乌兰巴托发布

As the frost settles over the vast steppes of Mongolia, a new warmth is brewing in the heart of Ulan Bator.

当霜冻落在蒙古广袤的草原上时，一股新的暖流正在乌兰巴托市中心酝酿。

On February 6, 2026, the China Cultural Center became a hub of vibrant energy as China’s Ministry of Culture and Tourism, alongside the Chinese Embassy in Mongolia, unveiled a series of “Nihao! China” winter tourism routes specifically curated for Mongolian travelers.

2026年2月6日，乌兰巴托中国文化中心成为充满活力的枢纽，中国文化和旅游部会同中国驻蒙古国大使馆，发布了一系列专为蒙古国游客策划的“你好！中国”冬季旅游线路。

This isn’t just a marketing campaign; it is an invitation to witness a transformation.

这不仅仅是一场营销活动；这是一份见证转型的邀请。

For years, the flow of travel between these two neighbors has been steady, but 2026 marks a shift toward “emotional resonance” and deep cultural immersion.

多年来，这两个邻国之间的旅游往来一直很稳定，但2026年标志着向“情感共鸣”和深度文化沉浸的转变。

A Partnership Carved in Ice

刻在冰上的伙伴关系

The event brought together nearly 100 key figures, including heads of travel agencies and tourism officials from both nations.

此次活动汇集了近100位重要人物，包括两国旅行社负责人和旅游官员。

The atmosphere was one of shared vision.

现场气氛体现了共同的愿景。

Badral, a representative of the Mongolian Tourism Association, noted that China has long held its position as one of the most beloved outbound destinations for Mongolians.

蒙古国旅游协会代表巴德拉尔指出，长期以来，中国一直是蒙古国人最喜爱的出境旅游目的地之一。

However, the “new” China tourism experience is moving away from generic sightseeing.

然而，“新”的中国旅游体验正告别通用的观光模式。

The latest itineraries have been meticulously tailored to the specific interests and habits of Mongolian tourists—prioritizing ease of travel, cultural familiarity, and the spectacular visual drama of China’s northern provinces.

最新的行程是根据蒙古国游客的具体兴趣和习惯精心定制的，优先考虑出行的便利性、文化亲近感以及中国北方省份壮观的视觉盛宴。

The Magic of the “Ice and Snow” Itinerary

“冰雪”行程的魅力

What exactly does winter in China look like for a modern traveler?

对于现代旅行者来说，中国的冬天究竟是什么样子？

It is a sensory blend of the ancient and the futuristic.

它是古老与未来的感官融合。

The newly promoted routes focus on “Ice and Snow Tourism,” a sector that has seen a massive boom in China following the legacy of the Winter Olympics.

新推广的线路聚焦于“冰雪旅游”，这一领域在冬奥会遗产的带动下在中国迎来了巨大繁荣。

The itineraries showcased in Ulan Bator go beyond the famous Harbin Ice Festival.

在乌兰巴托展示的行程不仅仅局限于著名的哈尔滨冰雪节。

They integrate the “Spring Festival” (Lunar New Year) as a core pillar of the experience.

它们将“春节”（农历新年）作为体验的核心支柱。

Tourists aren’t just looking at ice sculptures; they are participating in the “Glow-up” of traditional Chinese cities.

游客们不仅是在观看冰雕；他们还参与到中国传统城市的“华丽蜕变”之中。

Visual Appeal: Photography exhibitions at the event displayed the ethereal beauty of frozen lakes and neon-lit ice palaces.

视觉吸引力：活动现场的摄影展展示了冰封湖泊和霓虹闪烁的冰宫那超凡脱俗的美感。

Experiential Engagement: Travelers are encouraged to participate in traditional folk customs, from dumpling making to lantern festivals.

体验式参与：鼓励旅行者参与从包饺子到灯会的传统民俗活动。

Emotional Resonance: By aligning travel dates with the Spring Festival, the routes allow Mongolian families to experience the universal themes of reunion, celebration, and hope that define the season.

情感共鸣：通过将旅行日期与春节对齐，这些线路让蒙古国旅游者能够体验团圆、庆祝和希望等定义该季节的普世主题。

Bridging Cultures at the Ulan Bator Cultural Center

在乌兰巴托中国文化中心架起文化桥梁

The event itself served as a microcosm of the travel experience.

活动本身就是旅游体验的一个缩影。

A dedicated cultural experience zone allowed guests to step into a miniature version of a Chinese winter.

专门设置的文化体验区让客人们能够步入缩微版的中国冬季。

Decorated with traditional Spring Festival ornaments—red lanterns, intricate paper cuttings, and couplets—the venue allowed Mongolian agency heads to “experience” the product before selling it to their clients.

场地内布置着红灯笼、精致剪纸和对联等传统春节装饰，让蒙古国旅行社负责人能在向客户推销产品前先“体验”一番。

This hands-on approach is vital.

这种亲身体验的方式至关重要。

In the digital age, tourism is sold through stories.

在数字时代，旅游是通过故事来销售的。

By allowing Mongolian tourism leaders to touch, see, and feel the cultural charm of a Chinese winter, the organizers have ensured that the stories told to prospective travelers in Ulan Bator will be authentic and passionate.

通过让蒙古国旅游界领导者触摸、观看和感受中国冬季的文化魅力，组织者确保了在乌兰巴托向潜在旅行者讲述的故事将是真实且充满热情的。

Why Now? The Post-2025 Travel Boom

为什么是现在？2025年后的旅游热潮

As we move into early 2026, the global travel landscape has shifted toward “slow travel” and “cultural authenticity.”

进入2026年初，全球旅游格局已转向“慢旅行”和“文化真实性”。

Mongolian tourists are increasingly looking for destinations that offer more than just shopping; they want a story to tell.

蒙古国游客越来越倾向于寻找不仅仅提供购物的旅游目的地；他们想要一个可以讲述的故事。

The proximity of China makes it an ideal choice for short-to-medium haul winter breaks.

距离中国较近使其成为短中途冬季休假的理想选择。

With streamlined visa processes and increased cross-border connectivity, the “Nihao! China” initiative is perfectly timed to capture the hearts of those looking for a winter adventure that feels both exotic and welcoming.

随着签证流程的简化和跨境连通性的增强，“你好！中国”倡议的时机非常完美，捕捉到了那些寻找既有异国情调又热情好客的冬季探险者的心。

A Sustainable Future for Cross-Border Tourism

跨境旅游的可持续未来

The collaboration between the Mongolian Tourism Association and Chinese tourism departments signifies more than just a seasonal boost.

蒙古国旅游协会与中国旅游部门之间的合作不仅仅意味着季节性的提振。

It represents a commitment to sustainable, year-round tourism.

它代表了对可持续、全年旅游的承诺。

By diversifying the offerings—shifting focus from summer grasslands to winter wonderlands—both nations are working to balance the tourism load and provide steady economic opportunities for local communities on both sides of the border.

通过产品多样化——将重点从夏季草原转向冬季仙境——两国正致力于平衡旅游负荷，并为边界两侧的当地社区提供稳定的经济机会。

As Badral emphasized during the event, these tailored itineraries are expected to “further boost the popularity of travel to China.”

正如巴德拉尔在活动期间所强调的，这些定制行程预计将“进一步提升赴华旅游的热度”。

It is a sentiment echoed by many in the room who see 2026 as a landmark year for Mongolian outbound travel.

会场内许多人对此产生了共鸣，他们认为2026年是蒙古国出境游具有里程碑意义的一年。

Conclusion: The Warmth of Winter

结语：冬日里的温暖

While the temperatures outside the China Cultural Center in Ulan Bator may have been sub-zero, the spirit of cooperation was anything but cold.

尽管乌兰巴托中国文化中心室外的温度在零度以下，但合作精神绝不冷淡。

Through ice, snow, and the red glow of the Spring Festival, China is opening its doors wider to its northern neighbors.

通过冰雪和春节的红光，中国正向其北方邻国敞开更广阔的大门。

For the Mongolian traveler, the message is clear: The dragon is waiting in the snow, ready to offer a winter experience that is as culturally rich as it is visually stunning.

对于蒙古国旅行者来说，信息很明确：巨龙正在雪中等待，准备提供一场既有深厚文化底蕴又有强烈视觉震撼的冬季体验。