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实证研究|电影旅游中的游客参与和主观幸福:难忘旅游体验的中介作用

admin2024年03月10日 22:35:10国内旅游目的推荐94

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标题:Tourist engagement and subjective well-being in film tourism: Mediator of memorable tourism experience电影旅游中的游客参与和主观幸福:难忘旅游体验的中介作用

作者:Chang-Hua Yen, Sheng-Hshiung Tsaur & Hui-Hsuan Yen

摘要:电影旅游和电影游客的感知和体验已被广泛研究。然而,很少有研究探讨游客参与对旅游后阶段游客情绪状态的影响。因此,本研究调查了电影旅游中难忘的旅游体验(MTE)介导的游客参与和主观幸福之间的关联。共有424名从事赴韩电影旅游的台湾游客受邀参与研究。结构方程模型用于检验研究假设。结果显示,游客参与与 MTE 的创建以及游客的主观幸福呈正相关。MTE 与主观幸福呈正相关。此外,MTE 可以调节游客参与和主观幸福;也就是说,投入的游客更有可能创造 MTE,从而增强他们的主观幸福。这些结果通过阐明游客参与对 MTE 和主观幸福的影响,补充了有关电影旅游的现有研究结果。此外,这项研究为电影旅游目的地的管理和营销人员提供了宝贵的见解,帮助他们提高游客的参与度,以促进 MTE 和幸福。
英文摘要:Film tourism and film tourists’ perceptions and experiences have been extensively researched. However, few studies have explored the effects of tourist engagement on tourists’ emotional states in the posttravel stage. Therefore, the present study investigated the association between tourist engagement and subjective well-being as mediated by memorable tourism experiences (MTEs) in film tourism. A total of 424 Taiwanese tourists engaged in film tourism to South Korea were invited to participate in the study. Structural equation modelling was used to test the research hypotheses. The results revealed that tourist engagement is positively associated with the creation of MTEs and with tourists’ subjective well-being. MTEs are positively associated with subjective well-being. Furthermore, MTEs mediate tourist engagement and subjective well-being; that is, engaged tourists are more likely to create MTEs, which enhance their subjective sense of well-being. These results supplement existing findings on film tourism by clarifying the effect of tourist engagement on MTEs and subjective well-being. Moreover, this study provides valuable insights for the management and marketers of film tourism destinations, assisting them in enhancing visitor engagement to promote MTEs and a sense of well-being.
研究模型:

关键词:#游客参与 #难忘体验 #主观幸福 #电影旅游 #中介模型

欢迎阅读与引用:Yen, C.-H., Tsaur, S.-H., & Yen, H.-H. (2024). Tourist engagement and subjective well-being in film tourism: Mediator of memorable tourism experience. Tourism and Hospitality Research, 0(0). https://doi.org/10.1177/14673584241238576


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